Home > Recruiting > Random Thoughts On Recruiting – Living In Fantasy Land

Random Thoughts On Recruiting – Living In Fantasy Land

December 1, 2010 Leave a comment Go to comments

I read a blog yesterday along with the comment thread for it that gave me a good chuckle.  The writer said that recruiting using social media is basically the new thing and the old traditionalist recruiters better get on board or they are missing the boat.  He said recruiters in their twenties are using Facebook and Twitter to find candidates and this works better than the traditional methods.

A responder disagreed, espousing the traditional methods of recruiting.  I’m not going to argue for or against either approach.  That’s a long discussion and both have their place.  However, the writer said that basically the reason the traditionalist didn’t get it is because he needed to understand the value of positioning yourself as a “thought leader” in your niche.  Raise your hand if you’ve ever hired someone because they were a “thought leader” or taken on a new vendor because they were a “thought leader”.  How about developed a great business relationship with someone because they were a “thought leader” and not because they did great work?

I love these debates that come down to positioning yourself as an expert to develop business.  You can live in fantasy land if you want to, but people do business with people who get things done.  That’s it.  Consultants and coaches have had this line of fluff for a long time and it’s just an angle to try and create importance for them.  Fantasy land may make people feel better for a while, but reality in the business world is about doing great work.

Todd Kmiec

Todd Kmiec and Associates

todd@toddkmiec.com

  1. December 1, 2010 at 2:27 pm

    Todd, I couldn’t agree more- great point. Maybe I’m of the “traditional” mindset, but I had always considered “experts” to be folks with at enough years of experience in a field, to have learned what works and what doesn’t, and to have the long term perspective to have seen how things work in a variety of conditions, be they physical, social, or economic. Nobody has a decade of experience using social media for recruiting, and very, very few have 5 years. Hard to believe there’s anyone out there truly qualified to wear the Social Recruiting Expert moniker just yet.

    And to your point, it’s all about results. When I’ve worked with job seekers in the past, the number one thing I tell them about their resume is to reduce the amount of space associated with what they did, and insert content that speaks to the results of their work. No one wants to hire a thought leader in marketing who’s organization lost market share for 5 straight years- they want someone who can demonstrate that the result of their work was increased market share/revenue/profits.

    Great post.

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