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Specialization

I mentioned to someone a couple of weeks ago that, as a firm, we are generalist.  We don’t work on only one type of job.  He made the comment that he didn’t understand.  Generalist and recruiter?  That doesn’t make sense.

In this business and in many others, promoting the angle that you have to be a specialist (by industry or niche) has been popular with consultants for quite a while.  Specialization as a Marketing Gimmick (i.e. I’m the expert in this particular niche or industry) is nonsense and will always be uncovered for what it is.  As a method to focus effort and resources, specialization is tremendously valuable.  And there are lots of ways to do that.

Can’t you specialize in direct sourcing?  All kinds of candidates and in all industries?  How you recruit can be a valuable specialty.  Handling only clients or only candidates can be a valuable specialty.   Concentrated effort eliminates waste and increases efficiency.  That’s how you truly specialize.

 

Todd Kmiec

Todd Kmiec and Associates

todd@toddkmiec.com

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