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Easy Button

Staples had a great commercial concept when they came out with the easy button.

Everybody wants things to be easy, and when they aren’t it would be great to be able to hit the easy button and make things easy. Too often, business people don’t realize how detrimental it is when they make things hard on others.

If you want to do a lot of business, be the easy button for those you work with and for. Easy is addictive.


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