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Goals In Business

I’ve gone back and forth over the years on whether goals in business are a good thing or not. You can certainly make the argument that they can be too restricting or put on too much pressure. More importantly, used incorrectly, they can cause a focus on the wrong things resulting in bad business.

However, used correctly, goals motivate and focus. Business is about doing great work. Do you need goals in order to do great work? Theoretically, no. But having something to shoot for does help. Great work cannot involve bad business, by definition. So have goals and do great work. If goals don’t work for you, make sure to still do great work.


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